Ben & Jerry’s: The Inside Scoop – by Fred “Chico” Lager (1994)

Ben & Jerry's

When I opened this book, I slipped into nostalgia-land. It felt like the beginning of the computer era, and the tail end of the hippie days. In fact, the story of Ben and Jerry’s ice cream business falls into the same time period – the late 70s and early 80s. What a great time this was for entrepreneurs!

Ben and Jerry were two buddies who shared a love for ice cream, and had a dream of making the best ice cream in Vermont. Although they often did not know what they were doing, they persisted in their efforts, and built an outstanding ice cream company.

Along the road to success, they hit a fair number of difficulties. Like where to set up shop. (They ended up renovating a gas station!) Getting people to believe in their dream and help finance them. Wrestling with ice cream machines that kept getting clogged. And fighting their competitor, Haagen-Dazs, for the right to be sold in grocery stores.

What a story! It just goes to show that where there is a will, there’s a way to make your dreams become reality.

Author: alwaysreading1

I'm just a person with an intense love for reading!

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